Netflix may soon introduce cheaper “advertising” plans to recover lost subscribers
Due to inflation and the sharp decline in customers during the war between Russia and Ukraine, the main online sting platform Netflix announced that it was introducing inexpensive plans that offer a business experience to recover lost customers.
This is despite the fact that the company reportedly lost 200,000 customers in the first quarter – the first such decline in its products and services in a decade – In Russia, less than 700,000 contributors have suffered since the introduction of the suspension of products and services, and competition has increased.
How Netflix aims to get more subscribers
“Netflix users know that they are a huge fan of the simplicity of subscription against the complexity of the promotion,” Netflix CEO Reed Hastings was quoted as saying by Reuters. “But I’m passionate about it, and I’m more committed to client choice.”
Hastings introduced that Netflix is now targeting paintings at very affordable targets and supporting ordering plans for a year or two.
The company also said it is working to make more money from customers who keep accounts with family and friends outside of their homes.
Account sharing has been around for a long time, and Netflix, with 30 million households in the United States and Canada, is exploring ways to generate revenue from the 100 million households watching Netflix through shared accounts.
The current array has expanded its platform to various parts of the sector specializing in regional content.
According to Deloitte’s latest virtual media quality survey, which began in late March, current products and services don’t seem to be a form of leisure.
The survey revealed that Era Z shoppers, aged 14 to 25, actually spend more time watching movies or TV collections at home than playing video games and watching user-generated movies on TikTok and YouTube, And also paying attention to the track.
To live in harmony with fashion; Netflix has re-introduced the remaining video game segment ‘at an additional price’ to give another reason to subscribe to other people.
Netflix Loses Subscribers:
1) First time in a decade:
Netflix shares lost a quarter of their value on Tuesday after the company reported a drop in subscribers in the first quarter of this year. This is the first time in a decade that a major television broadcasting service has lost subscribers.
2) Loses Subscribers:
The company lost 200,000 subscribers in the first quarter, down from 2.5 million subscribers, the company said. Russia has lost 700,000 members since the closure of the service in Ukraine. Netflix ended the first quarter of this year with 221.6 million subscribers, down slightly from the last quarter of last year.
3) Netflix shares fell:
Netflix fell 26 percent after Tuesday’s bell rang, destroying nearly $ 40 billion in stock value. The company has lost nearly half of its value since warnings in January that consumer growth was slowing.
4) Other factors:
Netflix believes that one of the factors hindering its growth is that subscribers are sharing their accounts with people who do not live at home. The streaming giant estimates that approximately 222 million households pay for their services, but share accounts with more than 100 million households who do not pay subscriptions.
5) Cheap plans with ads:
They said it was open to the idea of offering low-cost subscriptions through advertising for the first time. “Netflix followers know that I’m against the complexity of advertising and I’m a big fan of the simplicity of subscribing,” said Reed Hastings, CEO. “But no matter how much I’m a fan, I’m a bigger fan of consumer choice.”
6) Staying ahead:
According to Ampere analysts, Netflix spent $ 50 billion last year on new content to attract or retain subscribers. With the introduction of several new live broadcast services, it has increased by 50% compared to 2019; That is, it is intensifying with the so-called “live broadcast wars.”
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